Job Description

As our nationwide growth accelerates, our Marketing team plays a key role in driving forward our mission of Bringing Happiness to Every Home®.

As a Director of SEO Marketing (Earned Media) at West Shore Home®, you will contribute to this mission by driving our digital presence, ensuring an exceptional user experience, maximizing consumer engagement and conversion, fostering collaboration with agencies and development teams, and implementing comprehensive digital, CRO and SEO marketing strategies that drive leads for the Company. This position oversees both internal and external teams and partners who must aim to enhance West Shore Home’s customer experience, while also delivering growth in lead generation efforts.

What You’ll Contribute

In this role, you can expect to:

• Oversee the website strategy for the Company, including all local branches across the country, and across multiple home remodeling product lines.
• Develop and execute a comprehensive website strategy aligned with WSH's brand identity and consumer needs to optimize user experience, drive engagement, and increase conversion.
• Develop and execute a robust 6 to 24-month SEO and local SEO strategy and roadmap to improve organic search visibility, drive qualified traffic, and enhance our overall online presence.
• Champion a consumer-centric mindset across all digital touchpoints, ensuring that consumer needs and preferences are at the forefront of website strategies and plans.
• Lead CRO initiatives to continuously enhance website performance and increase conversion rates at every stage of the consumer journey.
• Develop standard reporting to track website performance across company, product, and local branches pages.
• Utilize data-driven insights, A/B testing, and user behavior analysis to optimize conversion funnels and drive measurable improvements.
• Manage the strategy for landing page improvements to support improved local page SEO rankings and conversions.
• Provide weekly and monthly reporting on the performance of the website and key landing pages.

What It Takes To Succeed

At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We’ll provide you with the training and tools to set you up for success, and we hope that you’ll bring:

• Bachelor’s degree, preferably in business or marketing.
• Prior experience of 5+ years managing local SEO strategy and roadmap to improve organic search visibility, drive qualified traffic, and enhance overall online presence of multiple local branch pages.
• Prior experience of 7+ years managing website UX and strategy for B2C lead generation campaigns.
• Prior experience of 5+ years managing teams accountable for executing B2C website, UX, conversion and SEO efforts.
• Results-oriented mindset with a focus on achieving and exceeding lead acquisition and nurturing goals.
• Strong understanding of web development principles and experience working collaboratively with development teams.
• Experience in data-driven decision-making and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics).
• Expertise in SEO best practices, keyword research, and SEO tools (e.g., SEMrush, Moz).

We Invest in YOU

We believe that when employees know they are valued and safe, they’ll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition .

We’ve Got You Covered With

• Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)
• 401K retirement plan with company match
• Paid holidays and paid time off (PTO)
• Continued training & leadership development opportunities
• Unlimited professional and personal growth potential

More to Know

• The standard workweek for this position is Monday – Friday, 8-5pm EST.
• Location: onsite Mechanicsburg, PA (relocation assistance is available)

Please note that the Company will not sponsor applicants for work visas. Applicants must be authorized to work in the United States at the time of their application on a full-time basis.

Our Growth Story

What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal – becoming America’s Most Admired Home Remodeling Brand®.

We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to unlock your potential and find out what you are truly capable of , there is no better place to do so.

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