Job Description

Company

Avatara was founded to create game-changing service and technology platforms to solve the problems ofincreasing cost, complexity, and compliance -  The Three C’s of  IT - that  businesses experience with traditional approaches to IT. In fact, what makes Avatara truly unique is the ability to bring “big enterprise” solutions to small and medium businesses quickly and affordably with  no   upfront cost and  delivered at a   per user, per month fee . 

For decades, businesses have struggled with establishing, integrating, and maintaining technology based on fragmented and outdated IT models that have become increasingly complex, costly, and less secure. Avatara simplifies information technology and systems. We offer a fully managed, all-inclusive platform that meets industry security and compliance standards while eliminating the time, cost, and risks associated with legacy IT approaches. Today, Avatara is the only provider delivering comprehensive, secure  Information Technology as a Utility. With the Avatara Platform, businesses no longer need to acquire, build, and maintain IT to run their business.

Since the 2005 delivery of Avatara Platform SM , users from businesses across all major industry segments have experienced the Avatara advantage. Avatara’s unique approach to IT frees businesses from the burden of infrastructure, software, information management, and support and allows them to rethink how they acquire, manage, and evolve their IT environment.

People

We have mountain bikers, motorcycle riders, runners, musicians, video game heroes, movie buffs, social butterflies, and so many other walks of life. We have family people, dog people, happy people…you will find a friend here!

About the Role

Avatara is seeking to add an experienced, self-motivated Senior Director of Marketing to our team. Come immerse yourself in an opportunity where your voice, vision and support create power to make a difference. Our Senior Director of Marketing will be responsible for leading critical awareness, outreach, and engagement strategies for our evolving digital marketing capability.

Our Senior Director of Marketing will primarily be responsible for developing a “digital-first” demand generation platform that establishes target market connections through compelling storytelling, and a lead generation capability to feed and nurture our sales pipeline. In this role, you will collaborate with our product and sales teams to strengthen our brand presence, improve SEO, and make Avatara experiences memorable to drive demand for our offerings.

Execution duties will include, but are not limited to, reach and engagement tactics, messaging and content development, public and analyst relations, web enablement, SEO/SEM/SMM, and Email and Content Marketing. A successful Senior Director of Marketing would have 7+ years of digital marketing and strategy experience, a keen eye for detail, the ability to listen well (to teammates, target market signals, and customers), and a dedication to extending Avatara’s leadership in the market. 

The ability to focus on the big picture while also being able to roll up one’s sleeves is key for this position as the Senior Director of Marketing operates as a manager, an individual contributor, as well as a collaboration manager spanning cross-functional teams and our execution partners. Our Senior Director of Marketing should be curious about industry trends, insightful about customer needs, and be able to bring applicable strategies that establish demand for our offerings and leads for our sales teams.

This position is for a full-time role preferably at our headquarters in St. Louis, MO.

What you will do

Pipeline Growth & Demand Generation

• Build and optimize a scalable demand generation engine to generate high-quality MQLs for the Sales teams.
• Execute multi-channel marketing strategies, including ABM, SEO, paid ads, content marketing, and referral programs.
• Web, website, and social media platform strategy and enablement
• Develop account-based marketing (ABM) playbooks to target key companies within strategic verticals (aerospace and defense, healthcare, engineering, banking, etc.).
• Implement marketing automation, lead nurturing workflows, and CRM best practices to improve conversion rates.
• Establish improved tactics to drive bottom-of-the-funnel conversion.

Sales, Product, Customer Success & Marketing Alignment

• Develop and execute strategic go-to-market plans to drive new business development, revenue growth, and market expansion.
• Partner with Sales, Product, and Customer Success leaders to define ideal customer profiles (ICPs), target accounts, and lead-scoring models.
• Develop marketing dashboards and reports to track pipeline contribution, marketing attribution, and CAC/LTV metrics.
• Generate an empirical perspective on how to win.
• Collaborate with Sales, Product, Customer Success leaders to increase win rates and identify go-to-market process improvements.
• Support Sales leaders in enhancing the playbooks and prospecting strategies.
• Implement initiatives to enhance customer engagement, retention, and satisfaction.
• Ensure seamless collaboration between Sales, Product, and Customer Success to optimize customer and partner experiences.

Partner Support & Marketing Alignment

• Provide the Partners team with strategies, frameworks, and tools to effectively drive revenue through channel partners.
• Support partner-led revenue growth through co-selling, joint marketing campaigns, and ecosystem collaboration.
• Build and maintain relationships with key partners, industry influencers, and thought leaders.
• Serve as a senior advocate for partners, ensuring their needs are represented in strategic decision-making.

Brand Positioning & Category Creation

• Evolve Avatara’s brand narrative, positioning, and messaging to differentiate it in the marketplace.
• Oversee all external communications, including PR and AR, thought leadership, content strategy, and media relations.
• Lead the development of compelling content (case studies, white papers, reports, webinars) that supports demand generation and Sales enablement.
• Champion mission-driven storytelling, emphasizing Avatara’s role in solving The Three C’s of IT problems.

Event Strategy & Industry Engagement

• Collaborate with Sales, Product, and Partner leaders to develop and oversee trade shows, conferences, and industry events, ensuring high-impact lead generation.
• Strengthen relationships with industry associations, alliances, and strategic partners to expand brand awareness.
• Implement event-based lead tracking and follow-up processes to maximize ROI event engagements.
• Represent Avatara at industry events, trade shows, and conferences to expand brand awareness and prospect opportunities.

Leadership, Scaling, and Management

• Hiring (FTE and/or contractor) for key functions like demand generation, web enablement, content development, and events.
• Own the marketing budget and ensure cost-efficient growth.
• Manage and hold internal stakeholders and external agencies accountable with clear KPIs.
• Build forecasts, track and analyze key performance metrics, ensuring alignment with revenue goals.

What's in it for you?

• A leadership opportunity to develop and lead a world-class marketing function from the ground up.
• A tremendous opportunity to gain exposure to advanced technology, disruptive approaches to business services, and things that matter
• Competitive base salary commensurate with experience and geographic location
• Participation in annual bonus/performance plan
• PTO, paid holidays, and full benefits ( health, vision, dental, and retirement benefits)
• Executive, Marketing, Support, and Loyalty teams at the ready to help bring in potential clients, as well as help you complete the deal
• Flexible work environment
• A company culture that is highly focused on helping clients succeed 

Skills and Requirements

The following are preferred for eligibility:

• Bachelor’s degree in marketing, business, or related field
• 7+ years in marketing leadership roles, with experience in B2B Cloud, SaaS, IT, security, software, network, datacenter, etc.
• A proven track record of scaling demand generation and building marketing-driven revenue engines
• Expertise in ABM, inbound marketing, sales-product-marketing alignment, and growth-focused GTM strategies
• Data-driven growth mindset, able to create a predictable, measurable revenue pipeline
• Experience with marketing automation, CRM, and analytics tools
• Category creation and brand positioning experience in competitive markets
• Ability to work in a fast-paced and self-directed entrepreneurial environment
• Strong success in managing your time and prioritizing tasks to accomplish goals
• Ability to work as a self-starter, independently, and in team environments
• Strong presentation skills in face-to-face and virtual environments
• Strong listening, communication, and problem-solving skills
• Strong attention to detail

Other Perks

• A culture that supports work-life balance
• A new vibrant headquarters just a few short steps from Busch Stadium - the home of the St. Louis Cardinals.

Does this sound like a good fit? If so, we’d love to hear from you.

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